Tuesday, June 17, 2008

What's Your Mantra?

Commercials are usually annoying, sometimes witty, and occasionally inspiring. Rarely are they ever witty and inspiring. I have to admit, though, I'm digging the ubiquitous GMC Denali commercials that have been on heavy rotation during the NBA Finals. One, in particular, serves as the inspiration for this post- on a day when the Boston Celtics could bring home the championship, thereby reinstating normal sleep patterns to groggy fans across the city and beyond. (Sadly, for late-night, sleep-deprived bloggers, there's little hope in sight).

The spots feature an actor as parking attendant talking to an unidentified baller who rolls up to "the players' lot," presumably before a game. My favorite involves the gregarious attendant telling the player behind the wheel (of a Denali, duh!) that "Never let up," should become his mantra*. Check it out.

Do you have a favorite mantra? "Om" is a great place to start, but "Dear God, please help me; help me now, pleeeease" works just as well, too. Tell us what works for you!

*Mantra: thought or intention expressed as sound. The word mantra denotes prayer, hymn, spell, counsel, or plan.

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